212 Heroes is the latest evolution of the 212 fragrance family that pays homage to street culture and the youthful spirit, freedom and authenticity of today's generation. 212 Heroes brings the club party to the streets of New York City, a pivotal space for rebellion, where dreams are born, where freedom conquers all, and where no one is left out. A revolutionary fragrance must have a revolutionary bottle. 212 Heroes opens a new chapter of industrial design with an innovative chrome and glass bottle that evokes the silhouette of a skateboard and captures the spirit of a new generation.