A creation designed to celebrate the authenticity, vitality and diversity of women, displayed in a natural, expressive and individual way. Blended by master perfumer Alberto Morillas, Gucci Bloom is designed to open up like the bloom its name alludes to, capturing the abundant aromas of a flower-filled garden. Tuberose and jasmine combine with piscuala, a rare vining plant discovered in southern India and used for the first time in perfumery to create a rich fragrance that transports us to an imaginary garden. It comes in a porcelain-like varnished bottle in a powdery pink hue with a Gucci label application. #InBloom